Sales Tip #2 – Supercharge Your Brain

A career in sales requires high energy, along with logic, imagination and passion. I refer to the later as L.I.P. service! Your perception of opportunities and potential clients fuels your ability to think logically and creatively during any sales process.

Regardless of your daily sales routine, focus on supercharging your brain. Any deficit in your cognitive abilities will affect your sales numbers; that’s a “no brainer”. However, more importantly, a perception problem may cause a processing problem, which can lead to a sales slump and eventually an empty pipeline!

Supercharging your brain is a continuous process. The brain responds to activity AND lack of activity. Our brains are plastic; they adapt to our needs and repetitive activities. Therefore, you CAN teach an old dog new tricks!

Physical and mental exercise bathes the brain in glucose (sugar), which promotes neural connections. Neurons that fire together, wire together. Concentrating on changing the brain’s firing patterns results in changes in logic, imagination, and passion (L.I.P.). Repeated actions (daily sales calls, website updates, and social media entries) and repeated thoughts (visualizing goals, positive mindset, and understanding customer needs) initiate a driving mental force, along with feeding neural pathways and triggering firing patterns.

A supercharged brain stores actions as memories and scripts in the subconscious mind. With repetition, the brain hard-wires the memories in the unconscious mind. Less energy is then needed for daily sales tasks, leaving more brain power to think creatively and sell with passion!

~ Dr. Doscher

Share

Author: Michelle Doscher, PhD

I use verbal and nonverbal behavioral cues to investigate the psychology fueling sales, marketing, and interpersonal communication. My analyses answer the "why?" questions needed to close deals and augment inquiries.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.